Startup Academy for Health Entrepreneurs: A One Year Blueprint to Building the Businesses of the Future
It's time for the evolution of health and human potential...
There’s a simple strategy for seeing into the future. Look for things that you don’t see today…
Every innovation that we take for granted, from the screen you’re reading this post on, to the invention of the microchip that made the first computer possible, was a revolution at inception.
A new paradigm created by the innovators, game changers, and thought leaders that came before us…
The Era of Innovation: The Next Paradigm of Health and Human Potential
A startup company in the UK just secured a 6.9 million dollar seed funding round to revolutionize hormonal monitoring-powered by first of its kind DNA sensors.
This is what the future of health looks like.
Personalized health solutions that speak to the individuality of our physiology.
The Industries That Time Forgot…
The vast majority of the mental health industry is operating on a medieval model of health diagnosis without health data, based on a manual written in the early 1900’s…
The fitness industry is arguing about how to build bigger quads, as public health rapidly devolves into a spiral of preventable illnesses and a medication addiction crisis fueled by the aforementioned mental health industry labeling every physiological response that they are untrained to understand as a “disorder.”
The healthcare industry has become a “sick care” industry, emphasizing a reactive approach to health, as opposed to a personalized, data-driven, strategic plan to optimize health for the individual and their family.
Dinosaurs and Dynamo’s
Dinosaurs go extinct. Dynamo’s create extinction level events for industries that won’t adapt to the changing needs of the people they exist to serve.
We are looking for dynamic entrepreneurs to build the future of community-focused healthcare.
The healthcare leader of the future will not be vetted simply by their credentials.
They will be vetted by their competency.
Competency in health care requires the humility to use data in your diagnostic process. It requires the will to learn about our adapting physiology in an age of evolving technology. It requires the drive to solve the health crisis in our community through an innovative, strategic, roadmap that creates a new industry at the intersection of education and health technology.
The Future is Already Here, It’s Just Not Evenly Distributed….
At our Physiology First HealthTech Hubs members receive a higher level of health care than they can obtain from 99% of doctors.
Within 15 minutes members can obtain a full report on their resting metabolic rate, equipping them with a personalized nutrition program based on how their body burns fat vs carbohydrates. They receive a detailed analysis of how many calories to eat for their individual goals. They have more health data than the doctor can provide in the time it takes to sit on an automated phone line, listening to elevator music, only to be informed that there are no doctors appointments available for the next 4 months…
For an additional 20 minute investment of time (and a significantly higher investment in energy) clients can obtain a complete picture of their lifespan potential.
“V02 max testing is the number one predictor of lifespan” - Dr. Peter Attia
Cardiovascular disease is the number one cause of death in the world. The ability to assess heart health and improve on all markers of cardiovascular performance proactively is only one example of how the future of our individual health is shaped by our understanding of our own physiology.
The Unified Picture of Our Physiology:
Our Physiology First Approach allows us to leverage a unified picture of each individuals physiology to create the future of personalize health.
Our Suite of Services:
Genetics testing: The greatest breakthrough in health was the DNA revolution. It revealed why one diet, one exercise program, and a generic approach to genetics-based healthcare has failed so many people. Our Physiology First Approach includes genetic testing through a multiple of healthtech companies including Wild Health.
Blood Testing and Hormonal Analysis: The ability to see our physiology from the inside out is the key to identifying barriers to health, longevity, and performance. We utilize blood testing and hormonal analysis services through companies such as Siphox.
V02 Max Testing and Metabolic Assessment: Nutrition and brain health are intrinsically linked. Supporting community members, youth, and families in improving their mental and physical health requires an analysis of their metabolic health. By providing a custom diet and nutrition program for each client that your serve you reshape the future of community-based health optimization. We partner with PNOE and include a generous discount as well as additional training as a metabolic analyst through PNOE to all Physiology First Level One Certification holders and Startup Academy registrants.
Building the Health Businesses of Tomorrow, Today
This May Physiology First is launching a One Year Business Development Blueprint For Health Entrepreneurs who want to shape the future of health in their community.
This is an accelerator for start-up entrepreneurs who are ready to take risks, put ideas into action, and make their mark in history.
“The difference between a business owner and a start-up entrepreneur? A business owner seeks to make a profit. A startup entrepreneur is committed to changing the world, and makes a profit as a result.” - Physiology First founder David Bidler
Once in a Generation Opportunity: Shaping the Health of a Generation.
There are years where decades happen…
The emergence of the healthtech market has shifted the hierarchy of healthcare forever.
What was once a paternalistic service that you had waited to “get” is now a sleek, customized, empowering experience that community members can’t wait to DO.
Bookings for V02 max testing and metabolic assessment services far outweigh requests for personal training at our centers, although clients almost always request additional coaching services (in-person or online) once obtaining their results.
Our business to business contracts, including relationships with top Universities and high performing companies, are all based in health technology and personalized, biometric data.
We are able to provide the ultimate consumer health optimization experience by assessing, not guessing, how to best improve our members health.
By following the one year blueprint below you will be positioned as a locally recognized leader at the intersection of two society shaping industries.
Healthcare and education.
The time to move into this space was yesterday. The next best time is now.
The client retention rate and consulting contract renewal rate increases significantly when health coaching is data-driven, instead of dogma driven. The entrepreneurs who pioneer the new frontier of healthtech powered businesses will foster business relationship that last for decades. Those who don’t leverage the latest health technology to create a personalized coaching experience will have to compete with those who will…
The Blueprint: Shaping the Future of Health and Human Potential in 12 Months
Month 1-3: Familiarizing yourself with the Physiology First Approach through our 8 week Level One Certification Program. The journey begins by deepening your understanding of how Physiology First is creating a new paradigm in health education and optimization. (2 months of online learning with support from our team leaders. One month of taking action in your community, putting simple principles into practice!)
Month 3-6: Building trust as a health communicator and health leader. By holding simple, powerful presentations on the basics of breath, sleep, exercise, nutrition, and brain health you will increase your visibility in the community. Through serving community members you will earn a reputation as a trusted guide on the journey of longevity focused, metabolic health.
Month 6-9: Building Strategic Partnerships. Through a dual process of building strategic partnerships with schools, Universities, top performing companies, small businesses, and forward thinking healthcare providers you are creating a foundation for our metabolic health assessment and analysis business. By exploring technical partners you can decide what health technology to incorporate into your business. We have a partnership with PNOE and are offering a generous discount on metabolic testing equipment and V02 max testing equipment to our Level One Certification holders and participants in our One Year Business Building Blueprint.
Months 9-12: The Health Businesses of the Future. Metabolic Experts and Metabolic Analysts. In the last quarter of the One Year Business Building Blueprint participants can choose one of two directions based on the traction they’re created in their community. For those who have identified high traction areas and established strong connections in their community, the opportunity to purchase equipment and execute a metabolic testing business will be ripe. For those who have not identified a market opportunity that justifies the purchase of equipment, there are emerging opportunities to help fellow team members operating in high traction areas with personalized data analysis and real time program modification.
Scenario One: You are performing on-site V02 max and metabolic testing in your community and analyzing client data to make programming recommendations.
Scenario Two: You are analyzing the sleep, nutrition, and recovery data of clients that fellow team members have worked with and providing real-time metabolic analysis to help them improve their health based on lifestyle, behavior, and physiological factors such as menstrual cycle timing, sleep duration, and changes in heart rate variability, indicating a compromised immune system or under recovered state.
ROI:
Examples of revenue models to make your participation in this One Year Business Building Blueprint and investment in the future of your business.
Partnership with schools: $5k-$10 per year
Partnerships with companies: $10k-50k per year
Partnerships with physicians and healthcare providers: $10k-$75k+ per year
Consumer services:
Resting Metabolic Rate Testing: $150/15 minutes
Vo2 Max Testing: $150/ 30 minutes
First Principle Thinking: The Foundation for Business Success
First principle thinking involves breaking complex issues into their most fundamental parts.
Examples:
SpaceX recognized that one of the most expensive parts of space travel was fuel. Therefore, they built reusable rockets.
Air BnB recognized that hotels provided the service of accommodation, and saw the abundance of unoccupied rooms in most communities to be an alternative form of accommodation.
The first principle underlying the future of healthcare?
Consumers want more health data, not less, when making critical health decisions. Individual health strategies are based on personal genetics.
Therefore, consumers want individualized health data.
The ability to remain at the cutting-edge of health technology while fostering real community connections, and working with real humans who care about client progress creates a real paradigm shift in the healthcare marketplace.
In the age of artificial intelligence, the entrepreneurs of the future create real change with real people in their community.
The Business Battle of the Century:
Without taking a turn towards hostility, there are no shortage of industries that profit from a community’s ignorance of their physiology.
We are building a team of entrepreneurs who are ready to step into the arena of 21st century business creation and start swinging in a focused, decisive, and organized direction to amplify the health of our community members.
The industries that keep our communities sick are currently building their annual business plan..and we’re building ours.
We are working to evolve education and humanize healthcare for the next generation of community members, youth, and families.
We invite you to be part of the evolution of health and human potential by joining our Startup Academy for Health Entrepreneurs and building the health businesses of tomorrow, today!
David Bidler is the founder of Physiology First. David’s mission is to revolutionize how we live and perform by putting health at the foundation of education for the next generation. David is excited to lead the Inaugural Startup Academy and One Year Business Building Blueprint for Health Entrepreneurs this May!